How to use Multiple Accounts like a Pro

In February Instagrammers around the world rejoiced. Instagram was officially supporting multiple accounts - an increasingly popular option for millions of users.

Why have multiple accounts become so popular? It's all about the feed. Users setup two accounts with two different purposes. On the first account (sometimes called the 'rinsta' account) users follow only their favorite Instagrammers and friends - they share more personal content and most importantly their Instagram feed contains the best content that they want to see every day.

The second account (known as the 'finsta' or 'public' account) is used for connecting with a wider audience and growing a fan base. Importantly, users can connect with many accounts and not have to worry about their feeds being polluted with content they don't want to see all the time.

Switching between accounts is simple. If you want your favorite content, go to your first account. If you want to use Instagram for business purposes or grow a fanbase, go to your second account. For casual users to celebrities (and many Spring Social clients), this has made their favorite app even better. Instagram is officially happy for you to have your cake and eat it too!

How to Setup Your Second Account

1. Go to your profile and tap (iPhone) or (Android) in the top right

2. Scroll to the bottom and tap Add Account

3. Enter the username and password of the account you'd like to add

Note that you can add up to 5 accounts.

How to Switch Accounts

1. Go to your profile

2. Tap your username at the top of the screen

3. Tap the account you'd like to switch to

What's our opinion on all this? For many people it makes sense to separate public from private or business from pleasure. Businesses need to connect with thousands of users and appear open minded to maximise their success, but they also don't want to be browsing the news feeds of all of their fans on a daily basis. For Instagram personalities and solo entrepreneurs it's healthy to have a separation between on screen and off screen. Instagram gave the people what they wanted and we're glad to see it!